Governor Pete Ricketts, Attorney General Doug Peterson, and Nebraska State Patrol (NSP) Superintendent Colonel John Bolduc have announced the creation of the Endangered Missing Advisory (EMA) to assist in the recovery of vulnerable, missing persons.
“Nebraskans are involved in their communities, and are always willing and able to help their neighbors,” said Ricketts.  “With new technology, we’re now able to look out for our most vulnerable neighbors in new ways.  The Endangered Missing Advisory, or EMA, delivers information to law enforcement and the media when vulnerable Nebraskans go missing.  It relies on the media to spread information about a vulnerable, missing person, and the public to be an additional set of eyes for law enforcement in a critical situation.”
The EMA is a system designed to disseminate information about a missing and endangered person to law enforcement, media, and the public.
The process to trigger an EMA starts at the local level with a request from local law enforcement for the State Patrol to issue the alert.  
The missing person must be considered to be in danger based on a variety of factors, including age, health, mental or physical disability, environment, weather conditions, or if the person is in the company of a potentially dangerous person.
The EMA system deployed its first alert Jan. 22 and supported efforts to find Kenneth Brummond of Rosalie, who was reported missing.  Brummond was found safe near his home on Jan. 23.  Local and state law enforcement used the EMA system to spread the word of Brummond’s status.
“NSP has worked with local law enforcement and the media on the AMBER Alert system for years,” said Colonel Bolduc.  “That partnership was instrumental in identifying the need for a secondary alert for cases that don’t qualify to an AMBER Alert, but rise to the level that we think the public could be the key in locating a vulnerable, missing person.”
“Nebraska’s radio and TV stations stand ready to partner with local law enforcement to alert the public of missing people through Endangered Missing Alerts on the air, online and through social media,” said Jim Timm, executive director of the Nebraska Broadcasters Association.  “These localized alerts will bring attention where needed without over-alerting the public in parts of the state where such an alert is not pertinent.”     
AMBER Alerts are only issued if specific guidelines are met, including the abduction of a child under the age of 18.  The Endangered Missing Advisory has no age limit and does not require an abduction.  There are also key differences in how the two alerts are sent to the public: AMBER Alerts are issued statewide, activate the Emergency Alert System and use wireless Emergency Alerts, while Endangered Missing Advisories are issued based on the State Patrol troop area map and rely on local media to spread the information. The Emergency Alert System is not activated for an Endangered Missing Advisory.
The public can sign up to receive EMA messages directly from the Nebraska State Patrol.